Business Mission Statement

“Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.”(Marketing: An Introduction for Education Management Corporation, Page 5)

Here at Create A’ Cocktail’s, that is exactly what we plan to do. Our mission is to provide the local people of Las Vegas, Nevada, a unique experience at a moderate price. We view ourselves as being partners with our customers, our employees, our community, and our environment. We aim to become a regionally recognized brand name that provides a fun, safe, casual, and comfortable drinking experience like no other.

Our location is on Losse and Craig, close to Nellis Air Force Base. We plan on appealing to the military members in the area and their families.

Along with the originality of our drinks, our food also brings a splash of creativity to the mix, instead of a traditional “Bar & Grill”, the grill aspect will be turned into finger food that can be ordered and set out for the party to enjoy.  

Week 8: Info on Bar

In week 8, we were asked to do a BOC, and the goal of this, is to describe to the teacher what we have done so far for our final project, which is to put together a marketing idea and strategy for a bar.

So far the idea I have come up with, is a “make your own drink” type of bar with the name of “Create A’ Cocktail”. Being a local, born and raised in Las Vegas, I don’t think I have ever seen a bar that would allow other people to make a personalize their own drinks for either themselves or the party they are with.

I believe this would be a popular spot just for the creative idea of the bar, the catchy name of it, and the convenient location. So far, I have not found a location where I could open it at, but I am looking to have it in either the West side of summerlin, or centered right in the middle of summerlin. I would also like to have it near one of the free ways running through summerlin, weather it be near the 95 (which would put it in the center of summerlin), near the 215 (which would put it near the west side of summerlin), or have it somewhere near summerlin parkway, which ranges from the east side of summerlin, all the way through the center and, goes up to the west side of it.

I don’t think I will be having Gamboling in this venue. I plan on making profit off this place by selling the “experience” instead of making it a traditional game & drink bar.

Week 7 : "Bar pitch" (Final Project)

In week 7, we were asked to do a EOC, and the goal of this, is to describe to the teacher what idea we have for our final project, which is to put together a marketing idea and strategy for a bar.

So far the idea I have come up with, is a “make your own drink” type of bar with the name of “Create A’ Cocktail” or "Design A' Drink". Being a local, born and raised in Las Vegas, I don’t think I have ever seen a bar that would allow other people to make a personalize their own drinks for either themselves or the party they are with.

I believe this would be a popular spot just for the creative idea of the bar, the catchy name of it, and the convenient location. So far, I have not found a location where I could open it at, but I am looking to have it in either the West side of summerlin, or centered right in the middle of summerlin. I would also like to have it near one of the free ways running through summerlin, weather it be near the 95 (which would put it in the center of summerlin), near the 215 (which would put it near the west side of summerlin), or have it somewhere near summerlin parkway, which ranges from the east side of summerlin, all the way through the center and, goes up to the west side of it.

I don’t think I will be having Gamboling in this venue. I plan on making profit off this place by selling the “experience” instead of making it a traditional game & drink bar.

Week 6: Me x 3

In week 6, we were asked to find three pictures of three different things that “Define Me”. These are my three products.

1 - http://www.platinum-records.com/image/cache/data/native-instruments/s4_3-700x700.jpg

This first picture is of a Traktor Control S4. I chose this picture because it represents my passion for music, preforming, and the art of mixing this music while preforming. It was my first piece of DJ equipment, and I still use it from time to time to compose sets, as it is near unmatched when it comes to navigating through a library and setting up cue points for said set. However; I have upgraded to newer more “professional standard” equipment, the Traktor S4 will always have a spot in my studio.

2 - http://guide-images.ifixit.net/igi/AkT2Xr5FUlBDUsdx.medium

This second picture is of the undisputable, renowned, “King” of preforming arts laptops, The MacBook Pro. I chose this because I use this piece of equipment nearly every day if not a couple times a day. I use it for everything between working on homework and school projects to producing industry standard music and DJ sets. Nearly anytime you see me or any other preforming artist, chances are, you will see this trusty electronic companion with them.

3 - https://www.musicstudiodirect.com/shop/secure/images/products/9121.jpg

This third picture, lastly, is of software I own, called Ableton Suite 8 Live. I chose this picture mainly because whenever I’m not working on homework, at school, or djing, this is what you’ll find me doing. It is software used for the creation and production of professional standard electronic music.

I feel all three of these things help describe me slightly better as a DJ/Producer. As you can see, I have a passion in the arts of audio production and live preforming, and plan on continuing that passion.

week 5 - Superbowl commercial

http://www.youtube.com/watch?v=FadwTBcvISo

In week 5, we were asked to choose one of the 2013 super bowl commercials, and write about its overall success and what I personally thought about it.

“This post-halftime spot opens with two impossible-to-ignore hooks that speak straight to the heart of every American” (http://newsfeed.time.com/2013/02/04/the-best-and-worst-super-bowl-commercials-of-2013/slide/jeep-america-will-be-whole-again/#ixzz2KADIetqB)

I chose the jeep commercial for multiple reasons, mainly because I’m a veteran, but also because the feeling it gave me while watching it, and those feelings are what made me decide about what commercial I should write about. I believe jeep did a good job getting that “feeling” into other peoples mind, however I think that as a car company they lacked at showing off their product. “In the ad, several Jeep models are shown carrying soldiers home after time in battle. The four-door Jeep Wrangler Unlimited plays a starring role” (http://www.autotrader.com/research/article/car-news/201780/jeep-whole-again.jsp?rdpage=NEWSREVIEWSCONTENTRCLP_02)

I also feel that using Operah to narrate the commercial was a very wise decision on jeep. So by using her voice, and choosing to show more a message on our Military, they were able to reach out to two major audiences. So they outweighed the con of not showing enough of their product with the pro of outsourcing their possible cliental.