SWOT Analysis

Here at Create A’ Cocktails our strengths, weaknesses, opportunities, and threats, are like that of nearly every other successful bar. Through strictly following this SWOT analyses, we will succeed.

“Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance.”(Marketing: An Introduction for Education Management Corporation, page 56)

Strengths:

-Our pub/bar exterior is clean and tidy.
-Our prices are cheaper than your competitors.
-Our style is new to the area.
-We offer products no other bar offers.
-We have a themed entertainment night.
-We have a branded image.
-We have a good choice of items available on your drinks menu.
-We employ well-trained staff.

Weaknesses:

-Our pub/bar is new and not established.
-Our pub/bar has poor disabled facilities.
-We have limited funds available.
-We offer a product, which is already available on the market.
-We don't advertise our pub/bar.
-Customers have to travel further to get to our pub.

Opportunities:

-A large military presence in the area
-A new housing development is being built nearby.
-A main competitor has closed down.
-The building next door has become available so expansion may be an option.

Threats:

-A high street brand is moving into the area.
-Our operating costs are set to increase soon.
-Our pub or your bar lease is up for renewal and a rent increase will happen.
-A main competitor has lowered their prices and started a price war with us.

Objectives

Here at Create A’ Cocktail’s, we have multiple objectives that we plan on putting into action to stimulate and ensure our success.

  “The marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.”(Marketing: An Introduction for Education Management Corporation, page 65)

We plan:

-To provide a comfortable, safe, casual, unique drinking experience to people in the area.

-To establish ourselves from other bar & grills in the area with the use of our one of a kind drinking opportunity.

-To create a one of a kind experience that can only be found here at Create A’ Cocktail.

-To meet the needs of our employees, customers, and community in any and all ways possible.

-To make enough profit to keep our business blooming and growing.

-To gain sponsors and supporters of other local business, weather it be construction companies for the renovation of the bar, industry titans in the alcohol business, or local food supply companies for the grill aspect of the bar.

 

Business Mission Statement

“Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.”(Marketing: An Introduction for Education Management Corporation, Page 5)

Here at Create A’ Cocktail’s, that is exactly what we plan to do. Our mission is to provide the local people of Las Vegas, Nevada, a unique experience at a moderate price. We view ourselves as being partners with our customers, our employees, our community, and our environment. We aim to become a regionally recognized brand name that provides a fun, safe, casual, and comfortable drinking experience like no other.

Our location is on Losse and Craig, close to Nellis Air Force Base. We plan on appealing to the military members in the area and their families.

Along with the originality of our drinks, our food also brings a splash of creativity to the mix, instead of a traditional “Bar & Grill”, the grill aspect will be turned into finger food that can be ordered and set out for the party to enjoy.  

Week 8: Info on Bar

In week 8, we were asked to do a BOC, and the goal of this, is to describe to the teacher what we have done so far for our final project, which is to put together a marketing idea and strategy for a bar.

So far the idea I have come up with, is a “make your own drink” type of bar with the name of “Create A’ Cocktail”. Being a local, born and raised in Las Vegas, I don’t think I have ever seen a bar that would allow other people to make a personalize their own drinks for either themselves or the party they are with.

I believe this would be a popular spot just for the creative idea of the bar, the catchy name of it, and the convenient location. So far, I have not found a location where I could open it at, but I am looking to have it in either the West side of summerlin, or centered right in the middle of summerlin. I would also like to have it near one of the free ways running through summerlin, weather it be near the 95 (which would put it in the center of summerlin), near the 215 (which would put it near the west side of summerlin), or have it somewhere near summerlin parkway, which ranges from the east side of summerlin, all the way through the center and, goes up to the west side of it.

I don’t think I will be having Gamboling in this venue. I plan on making profit off this place by selling the “experience” instead of making it a traditional game & drink bar.