Week 10: Promoting without discounting

In week 10, we were asked how we plan on promoting our Bar, without jeopardizing the integrity of the venue by throwing out discounted coupons and deals.

I for one, plan on hiring a social media manager or even do the managing myself, i will have a twitter account, a facebook page, a instigram, a pub blog, and possibly even a youtube channel.

Inside each media website, will be links to all the other sites, and i will also pay for the advertising of each media website through individual companies. For example: for 5$ a day, on facebook, i can gather about 20-40 people on my page each day, i can do the same on twitter.

For two, I plan on advertising in the news papers, and might even hire a sign holder, to dance around on the corner of my lot, so People that are driving by will be sure to see it.

Finally, I plan on having a monthly or by-monthly themed party, where i bring in live musicians, dancers, catered food, and lastly discounted drinks. This will be costly, however, only doing it once a month or once every two months. It should be affective at bringing in loyal customers who will be happy to return on a regular business day.

week 9: The Great Mission Statements

In week 9 we were asked to pick three mission statements in which we liked and describe why and what we liked about each one.

"A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create."

The first one im picking is, Michael Sherman, I like how it leaned towards the local community, and how it sounds as if he wants it to really give back and contribute to the community. This bar sounds like a nice place to kick back and relax with some friends

The second one im picking is, Jose Mayorga. Myself, personally being a sports fan, I found myself instantly pulled into the idea of having a stadium experience. It sounds like it would be rather tricky to set up, however, once down would most definitely be a cool experience.

The third and final one that I chose, is Kattie Gomez. I really liked how she has a place and product that can offer something for all kinds of people.