On the eighth part of final project, we were asked to put
together a distribution plan for our bar. There are many ways that a company
can be successful by using correct distribution planning.
“Producers of convenience
products and common raw materials typically seek intensive distribution—a
strategy in which they stock their products in as many outlets as possible.
These products must be available where and when consumers want them”(Marketing: An Introduction For Education Management
Corporation. Page 323)
For Create A’ Cocktail, our distribution plan is for “First
Timer” (the first time this person has been to Create A’ Cocktails) we will
give them a free T-shirt with our name and logo on it. Hopefully this person will
take it home, wear it around their friends, and by tell their friends what a
great experience they had at our bar.
“By
contrast, some producers purposely limit the number of intermediaries handling
their products. The extreme form of this practice is exclusive distribution, in which the producer gives
only a limited number of dealers the exclusive right to distribute its products
in their territories.”(Marketing: An
Introduction For Education Management Corporation. Page 324)
We plan on making deep, loyal, happy
partnerships with our suppliers. We will buy in bulk and continue to do so,
even if our products are not necessarily selling right away. We will stockpile
our alcohol, because we know it will eventually be bought. If we can constantly
get good deals on our alcohol in bulk from our loyal suppliers. We will do what
is necessary to keep our connections.
“In some markets, the
distribution system is complex and hard to penetrate, consisting of many layers
and large numbers of intermediaries.”(Marketing:
An Introduction For Education Management Corporation. Page 324)
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