Target Market Strategy

OUR TARGET CUSTOMERS

  

After contacting the local chamber of commerce to find out the about age, gender, income level, martial status, and political and religious affiliations in in the northeast part of town, I was able to narrow down my target customer.

I found out that the average age of people in my bars community is 33, the main gender is male, and the average annual income is $60,000. The rest of my questions could not be answered. I also had plans on contacting local alcohol suppliers and the lifestyle and entertainment editors for the “Las Vegas Review Journal” for any other information that would help me choose my best market target. However, I feel that I have gathered enough information, that I am able to build an accurate target market for Create A’ Cocktails.

My target customers will be preferably male, between the ages of 21 and 40, that are single, and that make a somewhat decent living, averaging between 40,000 and 100,000 annual income. Since Nellis Air force Base is about two miles away, we feel that a majority of our customers will be military. Also, we want these men to feel comfortable about bringing a group of friends here for fun, or even making it a desired dating location.