Wednesday, February 27, 2013

Week 7 : "Bar pitch" (Final Project)


In week 7, we were asked to do a EOC, and the goal of this, is to describe to the teacher what idea we have for our final project, which is to put together a marketing idea and strategy for a bar.

So far the idea I have come up with, is a “make your own drink” type of bar with the name of “Create A’ Cocktail” or "Design A' Drink". Being a local, born and raised in Las Vegas, I don’t think I have ever seen a bar that would allow other people to make a personalize their own drinks for either themselves or the party they are with.

I believe this would be a popular spot just for the creative idea of the bar, the catchy name of it, and the convenient location. So far, I have not found a location where I could open it at, but I am looking to have it in either the West side of summerlin, or centered right in the middle of summerlin. I would also like to have it near one of the free ways running through summerlin, weather it be near the 95 (which would put it in the center of summerlin), near the 215 (which would put it near the west side of summerlin), or have it somewhere near summerlin parkway, which ranges from the east side of summerlin, all the way through the center and, goes up to the west side of it.

I don’t think I will be having Gamboling in this venue. I plan on making profit off this place by selling the “experience” instead of making it a traditional game & drink bar.

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