Wednesday, February 27, 2013

Marketing Mix - Product

"The product concept holds that consumers will favor products that offer the most in quality, performance, and innovative features. Under this concept, marketing strategy focuses on making continuous product improvements."(Marketing: An Introduction for Education Management Corporation, page 65)

Like all alcoholic serving bars, we will no doubtably have a large alcohol based menu. Our beer menu will consist of the top twenty most ordered beer amongst bars in the United states. However, our Liquor  menu will be quite diverse, since we are a bar that specializes in the process of letting the customer make the drink for his or her party.

Our food, like most bars in the country, will be salty and greasy. However, unlike most traditional bars, we will not serve individual meals. We will serve finger foods that the entire party can enjoy while waiting for their cocktails to be made.

Here is a list of the products that we will be offering in the menu.


OUR PRODUCT

LIQUOR LIST   

VODKA

Aristocrat        
Absolut
Firefly Sweet Tea
NutLiquor
Pinnacle Whipped Cream
Skyy
Smirnoff
Smirnoff Fluffed Marshm
Smirnoff Iced Cake
Smirnoff Kissed Caramel
Stolichnaya
Stoli Bluberri
Stoli Citros
Stoli Peachik
Stoli Razberi
Stoli Vanil
Three Olives Cherry
Three Olives Bubble
Three Olives
Pomegranate
Three Olives Root Beer
Van Gogh Espresso
Cîroc
Grey Goose
Ketel One

WHISKEY

Aristocrat
Canadian Mist
Fireball Cinnamon
Jack Daniel’s
Seagram’s 7
Jameson
Crown Royal
Crown Royal Maple
Jack Daniel’s
Sngl Barrel

TEQUILA

Aristocrat
Cuervo Gold
Tarantula Azul
1800 Reposado
1800 Silver
Patrone Silver

GIN

Aristocrat
Sloe Gin
Tanqueray
Bombay Sapphire
Hendrick’s

BOURBON

Kentucky Gentleman
Jim Beam
Jim Beam Red Stag
Wild Turkey
Wild Turkey w/Honey
Booker’s
Maker’s Mark


SCOTCH

House of Stuart
Dewar’s
Chivas Regal
Johnnie Walker Black
Glenlivet
Johnnie
Walker Blue

BRANDY/COGNAC

Jacques Cardin
Wild Cherry
E & J Sup. Reserve
Hennessy V.S.O.P.

SCHNAPPS

Apple Pucker
Buttershots
Hazelnut
Hot Damn
Island
Punch Pucker
Peach
Peppermint
Root Beer
Black Haus


LIQUOR/CORDIAL

Allegro Amaretto
Aristocrat Triple Sec
Black Raspberry
Blue Curacao
Caffe Lolita
Crème De Banana
Crème De Noyaux
Dark Cacao
White Cacao
Melon
Green Menthe
White Menthe
Emmets Irish Crème
Jagermeister
Sam
bucca
Southern Comfort
Tequila Rose
Yukon Jack
Caravella Limoncello
Tuaca
Bailey’s Irish Crème
Chambord
Di Saronno Amaretto
Frangelico
Galliano
Godiva Dark
Chocolate
Kahlua
Kahlua Pepp. Mocha
Patron X.O. Café
Sambucca Black
Drambuie
Grand Marnier

Pernod D’Absinthe


OUR PRODUCT

 FOOD/BEER

FINGER FOODS
Mini corn dog muffins
Crescent pepperoni roll ups
Jalapeno poppers
Shrimp Cocktail
Bacon wrapped lil’ smokies
Mini tomato and goat cheese tarts
Garlic chicken puffs
Shrimp spring rolls
Bacon wrapped potato bites
Bourbon Whisky meatballs
Pizza muffins
Mozzarella sticks
Chips & dip

BEER
Budweiser
Bud light
Coors light
Miller light
Natural light
Busch light
Busch
Michelob ultra
Miller high life
Keystone light
Natural ice
Budlight lime
Icehouse



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