Blaine Sullivan: week 5 - Superbowl commercial

Wednesday, February 6, 2013

week 5 - Superbowl commercial

http://www.youtube.com/watch?v=FadwTBcvISo

In week 5, we were asked to choose one of the 2013 super bowl commercials, and write about its overall success and what I personally thought about it.

“This post-halftime spot opens with two impossible-to-ignore hooks that speak straight to the heart of every American” (http://newsfeed.time.com/2013/02/04/the-best-and-worst-super-bowl-commercials-of-2013/slide/jeep-america-will-be-whole-again/#ixzz2KADIetqB)

I chose the jeep commercial for multiple reasons, mainly because I’m a veteran, but also because the feeling it gave me while watching it, and those feelings are what made me decide about what commercial I should write about. I believe jeep did a good job getting that “feeling” into other peoples mind, however I think that as a car company they lacked at showing off their product. “In the ad, several Jeep models are shown carrying soldiers home after time in battle. The four-door Jeep Wrangler Unlimited plays a starring role” (http://www.autotrader.com/research/article/car-news/201780/jeep-whole-again.jsp?rdpage=NEWSREVIEWSCONTENTRCLP_02)

I also feel that using Operah to narrate the commercial was a very wise decision on jeep. So by using her voice, and choosing to show more a message on our Military, they were able to reach out to two major audiences. So they outweighed the con of not showing enough of their product with the pro of outsourcing their possible cliental.

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About me

My name is Blaine Sullivan, I was born Jan. 3^rd 1991, in Las Vegas, Nevada. I went to Cimarron memorial High school, during which time I participated in football, baseball, track & field, and other activities. I always had a large passion for music; however, I never pursued mastering an instrument, as I was always busy with sports. Once I blew out my knee, I picked up the hobby of Disc jockeying; however, I knew that if I wanted to advance with my passion for this I would have to seek higher education in the musical production industry.

Upon graduation, I enlisted into the United States army in November of 2009, where after completing four months of basic, AIT, and airborne training, I was stationed with the 101^st airborne 2/502 infantry division. My plan, was to spend four years in the army; consequently, leading me to a free college education.

Once retiring from the army in January of 2012, due to medical issues gained while deployed to Kandahar Afghanistan, I enrolled into the Audio Production program here at the Art Institute of Las Vegas. This is my second quarter and I am very motivated and eager to lean everything I can about the musical industry and its counterparts.

While attending the school, I plan on learning multiple audio production soft wares; including, ProTools, Logic, and Ableton suite live. I understand the main Audio production course, focuses mainly on ProTools; however, I plan on absorbing as much online information that the school provides on the other two soft wares.

I believe this school will be a great foundation for my musical career, I am ready to start this new chapter in my life, and excited to get the Ball rolling. If you have any questions, feel free to ask.